RESO Ubezpieczenia operates as a multi-channel insurance intermediary, offering a full range of services from sales to claims management. They provide various insurance products, including communication, property, travel, and civil liability insurance. Their target audience includes individuals and businesses seeking comprehensive insurance solutions. RESO's unique selling proposition is its extensive network of nearly 7,000 insurance agents and a digital sales channel, allowing for both traditional and online access to insurance products. This combination provides customers with flexible and accessible insurance options, making RESO a versatile partner in the insurance market[3].