The Responsible Investment Association Australasia (RIAA) champions responsible investing and a sustainable financial system in Australia and New Zealand. RIAA provides a strong voice for responsible investors, influencing policy and regulation. It offers tools like the Responsible Investment Certification Program and Sustainability Classifications to help investors navigate responsible investment products. RIAA's target audience includes super funds, fund managers, banks, and individuals. Its unique selling proposition is its certification program, which verifies that investment products meet rigorous environmental, social, and governance standards, providing confidence and trust for investors seeking ethical investments.