Resurs Bank is a leading Nordic financial institution specializing in consumer loans, credit cards, and savings accounts. They offer services like retail financing, factoring, and flexible payment solutions for both individuals and businesses. Their target audience includes private customers and companies across Sweden, Denmark, Norway, and Finland. The unique selling proposition is their focus on creating balance in customers' everyday economies through simple financial solutions and a strong retail partner network. They aim to provide accessible and user-friendly financial products, making them a preferred choice for retail finance in the Nordic region[1][2][3].