Rethink Plastic Alliance is a coalition of European NGOs working to reduce plastic pollution. They focus on policy solutions, advocating for reduced plastic production and consumption, sustainable product design, and improved waste management. Their target audience includes EU policymakers, citizens, and organizations. Services include policy development, public awareness campaigns, and collaboration with other environmental groups. The unique selling proposition is their comprehensive approach to addressing plastic pollution through policy change and community engagement, positioning them as a leading voice in the EU's environmental policy landscape[1][3][5].