RFA Mortgage Corporation is a Canadian privately owned mortgage finance company serving the mortgage brokerage market. It offers a suite of prime and alternative mortgage products, focusing on clear and easy-to-understand options. The company targets mortgage brokers and Canadian borrowers, aiming to provide competitive rates and excellent customer service. RFA's unique selling proposition is its "brokers first" approach, emphasizing personalized service and strategic partnerships to meet broker and client needs effectively. This approach, combined with its financial strength and innovative product development, sets RFA apart in the competitive mortgage market[1][2].