RHB Banking Group is a multinational regional financial services provider offering a wide range of services including retail banking, business banking, corporate and investment banking, Islamic banking, transaction banking, treasury, insurance, asset management, private equity, and stockbroking[1][2]. Their target audience includes individuals, SMEs, and corporate clients across the ASEAN region[3]. The unique selling proposition (USP) of RHB Banking Group is its commitment to delivering seamless customer experiences through innovative technology and a strong regional presence, highlighted by initiatives like green financing for sustainable transportation[3]. Their brand promise, "Together We Progress," emphasizes community growth and partnership[1].