Rialto Markets is a technology-driven broker-dealer that empowers private companies to raise capital through crowdfunding and institutional investments. They offer a self-hosted solution for primary market capital raises and operate a regulated Alternative Trading System (ATS) for secondary trading, allowing investors to monetize their investments earlier. Their target audience includes private companies and retail investors. The unique selling proposition is their ability to reduce friction, expand access to investors, and lower capital-raising costs, while providing a white-label solution for partners to use their ATS under their own branding[1][3][4].