Rifco National Auto Finance Corporation provides financing options for new and used vehicles, targeting individuals who may not qualify for traditional bank financing. Their services include auto loans and flexible payment plans. The company's unique selling proposition is offering accessible financing solutions to a broader range of customers, often those with less-than-perfect credit. However, recent layoffs and customer complaints highlight challenges in customer service and communication. Rifco is owned by the Chesswood Group and operates primarily in Canada.