Right To Play UK uses play to empower children, protecting, educating, and helping them overcome adversity. They offer play-based learning programs that build socio-emotional, cognitive, physical, and academic skills. Their target audience is vulnerable children worldwide, particularly those affected by violence, child labor, and inequality. The unique selling proposition is harnessing play as a transformative force to drive lasting change in children's lives, fostering resilience and hope. By engaging children in enjoyable and interactive activities, they promote learning and well-being[1][2][4].