Rizq, as found at http://www.rizq.org, is a non-profit organization focused on sustaining human lives and fulfilling human potential, particularly in Pakistan. They work on initiatives like food and nutrition, agriculture, research, emergency response, and advocacy. Their target audience includes vulnerable communities and smallholder farmers. The unique selling proposition is their holistic approach to addressing hunger and poverty through sustainable agricultural practices and community empowerment. However, it's distinct from other entities like Rizq Financial Wellness or Rizq for government contracts, which offer different services.