Robertson Eadie & Associates specializes in providing consulting and administrative services to mid-sized pension plan sponsors in Canada. Their services include design, review, and governance of pension plans, actuarial valuation, administration & communication, and investment monitoring. They offer a bundled outsourced solution for defined benefit plans and the Ideal Canadian Pension Plan. Their target audience is mid-sized pension plan sponsors. The unique selling proposition is their ability to provide high-quality, customized services at competitive prices due to being fully staff-owned, allowing for agility and cost-effectiveness[1][2].