Rochester Institute of Technology, Dubai (RIT Dubai) is a satellite campus of RIT in New York, offering Bachelor's and Master's degrees in business, engineering, and computing. It provides internationally recognized degrees with cooperative education programs, enhancing job readiness. The target audience includes students from the Middle East, North Africa, and South East Asia. RIT Dubai's unique selling proposition is its ability to offer the same degrees as its New York campus, accredited by both UAE and US authorities, providing a global education experience with local convenience[1][3][5].