Ron Matusalem is a premium Caribbean rum manufacturer founded in Cuba in 1872 and now produced in the Dominican Republic. The company offers a range of high-end rums, including Gran Reserva 15 and 23, targeting the upper-premium market globally. Their unique selling proposition is the use of the solera system, emphasizing Cuban heritage and timeless quality. Ron Matusalem's target audience includes connoisseurs and luxury consumers in over 70 countries. The brand is known for its innovative products, such as the first rose rum, Insolito, and limited editions like Matusalem Sublime and Lefebre.