Root Capital is a nonprofit organization that supports agricultural businesses connecting smallholder farmers to global markets. They offer lending, financial training, and market connections to small and growing agricultural enterprises in Africa, Latin America, and Indonesia. Their target audience includes these businesses and the farmers they serve. Root Capital's unique selling proposition is its focus on providing financial services to the "missing middle" of agricultural finance, combining philanthropic and borrowed capital to maximize social and environmental impact alongside financial returns[1][3][5].