The Royal Automobile Club of Tasmania (RACT) is a consumer services company providing roadside assistance, insurance, loans, and driver education. It serves the Tasmanian community, aiming to be a trusted partner for residents. RACT's unique selling proposition is its singular focus on putting members' interests first, offering comprehensive support and financial benefits. Their target audience is primarily Tasmanian residents seeking reliable automotive and financial services. RACT's services are designed to help members manage risks and maximize their financial resources, positioning it as a trusted local brand[1][3][5].