Royal Coffee, Inc. is a family-owned importer of specialty green coffees, serving the international roasting community since 1978. They source high-quality coffees from over 30 countries and offer services including logistics, coffee grading, and roasting instruction. Their target audience includes small shops and large roasting houses. Unique selling propositions include their extensive network of producing partners, diverse offerings like Crown Jewels and Royal Gems, and educational resources through The Crown: Royal Coffee Lab & Tasting Room. This setup allows them to provide consistent profiles and expert customer service, setting them apart in the specialty coffee market.