RSA Insurance Group is a multinational general insurance company offering personal and commercial insurance products. They serve over nine million customers in more than 100 countries, providing peace of mind through risk management solutions. Their services include marine, renewable energy, construction, and SME insurance. The target audience includes individuals and businesses globally. RSA's unique selling proposition is its long-standing history and commitment to customer satisfaction, enhanced by its strategic partnerships and technological investments post-acquisition by Intact Financial Corporation in 2021[1][3][5].