Rupiya.app is an Agri-Fintech startup focused on empowering farmers through organic farming solutions. They offer services across the agricultural value chain, including contract farming, organic products, and financial support. Their platform provides access to markets, technical advice, and secure financing for farmers. Additionally, they offer a range of financial services like prepaid cards, insurance, and digital gold investments. Their target audience is primarily farmers and rural communities. The unique selling proposition is their comprehensive support system for farmers, aiming to create a debt-free India by integrating financial inclusion and sustainable agriculture practices.