Rural Financial Counselling Service NSW (RFCS NSW) provides free and confidential financial counselling to primary producers and small businesses in central and southern NSW. Services include strategic business planning, cash flow management, and lender negotiations. The target audience is farmers, fishers, foresters, and related small businesses facing financial hardship. The unique selling proposition is personalized, expert guidance to improve financial resilience and profitability, empowering clients to manage risks and make informed decisions. RFCS NSW supports clients in navigating complex financial situations, offering a holistic approach to financial recovery and sustainability[1][3][4].