Russell Bedford International is a global network of independent accounting and consulting firms established in 1983. They offer services in accounting, auditing, tax advice, and business consulting across more than 80 countries. Their target audience includes local and multinational businesses seeking international business advice. The unique selling proposition of Russell Bedford lies in its ability to provide both global expertise and local insights, enabling businesses to navigate international markets effectively. This combination of global reach and local knowledge allows them to deliver tailored solutions for cross-border operations[1][3][4].