The Rwandan High Commission in London serves as the diplomatic mission of Rwanda in the UK and Ireland. It offers consular services such as passport applications, marriage registration, and visa processing for travelers to Rwanda. The commission also provides information on Rwanda and facilitates press accreditation and filming permissions. The target audience includes Rwandan citizens living in the UK and Ireland, as well as international travelers interested in visiting Rwanda. The unique selling proposition is its role as the primary point of contact for all Rwanda-related diplomatic and consular needs in the UK and Ireland.