Saastopankkiryhma (Savings Banks Group) is a Finnish banking group founded in 1823, consisting of 23 independent deposit banks. It offers financial services such as savings, loans, and insurance, focusing on enhancing customers' financial well-being through personalized digital tools and financial coaching[2][3][5]. The target audience includes individuals and small businesses across Finland. The unique selling proposition is its emphasis on financial wellness and local community support, providing tailored banking experiences through partnerships like Tink[5].