Sacco Societies Regulatory Authority (SASRA) is Kenya's primary regulatory body for Savings and Credit Co-operative Societies (SACCOs). It licenses Deposit-Taking SACCOs and authorizes Non-Deposit Taking SACCOs, ensuring financial stability and member protection[1][3]. SASRA's services include regulation, supervision, and development of the SACCO industry[3]. The target audience is SACCO members and the broader financial sector. The unique selling proposition is its role in promoting prudent practices and financial inclusion, fostering a stable SACCO industry[3].