SADC Shawinigan is a socio-economic development organization founded in 1984, offering financing and support services to SMEs, entrepreneurs, and flexipreneurs in Shawinigan. Their services include technical assistance in finance, accounting, and digital presence. They focus on empowering women and flexipreneurs, addressing systemic barriers through initiatives like "Alternative Entrepreneurship for Women." Their unique selling proposition is supporting the human side of business, particularly part-time entrepreneurs, and fostering economic development by bridging gaps in digital literacy and access to funding. Their target audience includes local businesses, women entrepreneurs, and flexipreneurs[1][2][3].