Safaricom Investment Co-operative (SIC) is an investment company that offers real estate, securities, and private equity investments. It provides services such as residential, commercial, and industrial property management, strategic guidance for portfolio companies, e-commerce platforms, and building services. The target audience includes current and former Safaricom staff and the general public. SIC's unique selling proposition is its diverse investment portfolio combined with competitive pricing and flexible payment plans, making it a reliable partner for long-term investments. The company aims to enable lifelong financial freedom for its members[1][2][5].