Safaricom PLC is a leading telecommunications company in East Africa, offering mobile voice, data, financial services, and more. Key services include M-PESA, a pioneering mobile money transfer system, and extensive internet connectivity solutions. Their target audience spans individuals and businesses across Kenya and Ethiopia. The unique selling proposition (USP) is M-PESA, which has revolutionized financial inclusion by enabling mobile transactions, saving, and borrowing. This innovative service empowers millions, making Safaricom a dominant player in the region's telecommunications and fintech sectors[1][2][3].