SafeBoda is a transportation company operating in Uganda and Nigeria, offering ride-hailing services via motorcycles (Boda) and cars (SafeCar). They provide safe, affordable rides with trained drivers, emphasizing safety through helmets and road-safety training. Services include personal and corporate transportation, package delivery, and financial services. Their target audience is urban commuters seeking reliable and secure transportation. SafeBoda's unique selling proposition is its focus on safety, using financial incentives to encourage safe driving practices, making it a leader in Africa's transportation sector[1][3][4].