Saffery is a UK-based firm of chartered accountants offering services in accountancy, audit, assurance, personal and corporate tax, and corporate finance. They serve clients across various sectors, including high-net-worth individuals and businesses. Their unique selling proposition lies in their rich heritage, dating back to 1855, and their membership in Nexia International, providing global reach. Saffery's rebranding in 2023 emphasizes its commitment to modern, partner-led services while maintaining traditional values like excellence and integrity. Their target audience includes individuals and businesses seeking personalized financial advice and international expertise.