Saga plc is a UK-based company specializing in services for people over 50. It offers travel experiences (cruises, tours), insurance products (motor, home, health), and financial services (savings, equity release). The company's unique selling proposition is providing tailored, high-quality products and exceptional customer service to its target demographic. Saga's brand is recognized for its trustworthiness and understanding of older adults' evolving needs, allowing it to deliver differentiated experiences across various sectors[1][3][5].