Sagen (formerly Genworth Canada) is Canada's largest private mortgage insurance provider. It offers various mortgage insurance products to lenders and brokers, making homeownership more accessible to first-time buyers. Services include mortgage default insurance and industry education programs. The target audience is residential mortgage lenders and first-time homebuyers. Unique Selling Proposition (USP): Sagen differentiates itself through customer service excellence, innovative processing technology, and robust risk management, supported by over 25 years of mortgage performance data[1][2][5].