Sahara India Pariwar is a diverse Indian conglomerate founded by Subrata Roy in 1978. It operates across sectors like finance, infrastructure, media, entertainment, healthcare, education, and sports. Services include financial services, construction, mass media, retailing, and IT solutions. The target audience is broad, encompassing consumers and businesses across India. The unique selling proposition (USP) is its extensive reach and diverse offerings, positioning it as a comprehensive service provider. Sahara is known for its significant contributions to sports and social welfare initiatives, further enhancing its brand presence[1][3].