Sainsbury's is the second-largest supermarket chain in the UK, operating over 1,400 locations. It offers groceries, clothing, general merchandise, and financial services through Sainsbury's Bank. The company targets a broad audience across the UK and Ireland, providing both in-store and online shopping experiences. Unique Selling Proposition (USP): Sainsbury's emphasizes quality products at competitive prices, excellent customer service, and convenience through its multi-channel retail strategy, including online shopping and mobile apps. This combination of quality, affordability, and convenience has been key to its sustained success.