Salary Finance is a financial services company that partners with employers to offer salary-linked benefits, improving employees' financial well-being. Their services include low-cost loans repaid through payroll deductions, automatic savings products, and financial coaching tools[1][2]. The target audience is employees of partner companies. The unique selling proposition is the "salary link," which reduces credit risks and costs by ensuring loan repayments directly from salaries, offering lower interest rates compared to traditional lenders[2][4]. This model helps employees avoid high-interest debt and build better credit scores[1][2].