Salmon Group Ltd is a financial services company operating in the Philippines, offering innovative financial products and services. It provides point-of-sale lending and cash loans, aiming to expand its services to meet daily client needs[2][4]. The company targets a broad audience, focusing on financial inclusion for Filipinos[5]. Its unique selling proposition is leveraging technology to make financial services more accessible and user-friendly, challenging traditional banking norms[5]. Salmon partners with major retailers like SM Store to enhance its reach[2].