Sambla Group is a leading financial services company specializing in loan comparison and intermediation. It offers services to help individuals compare loan terms, consolidate loans, and find insurance across the Nordic region. The company's target audience includes consumers seeking personal loans, mortgages, and other financial products. Unique Selling Proposition (USP): Sambla Group provides personalized digital advice, allowing customers to compare terms from multiple lenders, thereby improving loan conditions and reducing costs. This is achieved through a modern user interface and strategic acquisitions, such as MyMoney for car purchase loans[1][2][4].