Samlino.dk is a Danish fintech company founded in 2014, operating as a marketplace for comparing financial products and services. It offers comparisons for insurance, loans, broadband, and mobile telephony, aiming to provide users with accurate and updated information on the best prices[1][3]. The target audience is primarily Danish consumers seeking financial and telecommunications services. The unique selling proposition (USP) is its comprehensive platform that simplifies the process of finding and comparing various financial and service products, helping users save time and money[1][3]. Samlino.dk is a subsidiary of Samlino Group A/S[3].