Sampension is Denmark's third-largest pension manager, offering both labor market and company pensions to approximately 300,000 customers. It manages industry-wide pension schemes for white-collar employees in Danish municipalities and the central government[1][2]. Sampension provides a range of services including savings and insurance components covering loss of earning capacity, death, and critical illnesses[4]. Their unique selling proposition is a customer-owned model focusing on low expenses, solid returns, flexible products, and competent advice[4]. Their target audience includes public sector employees and private enterprises seeking reliable pension solutions.