Santander Bank Polska is a leading financial institution in Poland, offering comprehensive services to personal customers, SMEs, and large corporations. Services include retail banking, corporate banking, investment management, leasing, factoring, and insurance. The bank targets a wide audience, focusing on customer satisfaction and loyalty through innovative technology and simple procedures. Its unique selling proposition is providing advanced financial solutions with rapid loan decisions and transparent processes, supported by a large network of branches and digital channels. This approach helps customers achieve their goals efficiently and effectively[1][3][5].