Santander UK is a leading retail and commercial bank, offering a wide range of financial services including mortgages, consumer auto finance, unsecured loans, credit cards, banking, and savings accounts[3][5]. Their target audience includes individuals and businesses across the UK. Santander's unique selling proposition is its focus on being a "digital first" bank with a human touch, aiming to provide simple, personal, and fair services[5]. They emphasize customer loyalty and offer innovative products to help people and businesses prosper[5].