The Saudi Binladin Group (SBG) is a multinational construction conglomerate headquartered in Jeddah, Saudi Arabia. Founded in 1931, SBG offers services in construction, industrial development, and power generation, focusing on large-scale government projects and religious sites. Their target audience includes government sectors and major infrastructure developers. The unique selling proposition of SBG lies in its extensive experience and capability to handle complex, high-profile projects such as the Jeddah Tower and Abraj Al Bait Towers, leveraging its long-standing relationship with the Saudi government and its comprehensive in-house capabilities.