The Saudi Central Bank (SAMA) is the central bank of Saudi Arabia, established in 1952. It manages monetary policy, issues currency, oversees commercial banks, and stabilizes exchange rates[1][2]. SAMA's services include managing foreign reserves, promoting financial system growth, and supervising insurance and finance companies[1][3]. Its target audience includes financial institutions and the general public. The unique selling proposition is its role as a regulator and stabilizer of the Saudi financial system, ensuring economic stability and growth[1][2].