Saudi Exports is a government agency under the Ministry of Industry and Mineral Resources, established in 2013. It aims to develop Saudi Arabia's non-oil export industry by enhancing exporters' capabilities and promoting their products globally. Services include export guides, workshops, and market access facilitation. The target audience is Saudi exporters, particularly SMEs. The unique selling proposition is its role as the official representative of the "Made in Saudi" initiative, focusing on elevating the global image of Saudi exports and creating international business opportunities[1][2][3].