Save A Family Plan is a Canadian-based charity founded in 1965 by Monsignor Augustine Kandathil. It focuses on promoting social justice and sustainable development in rural India through two main programs: Family Development and Community Development. The charity partners with local NGOs to support families in starting small businesses and improving living conditions. Donors pledge $22 monthly for six years to support a family. The unique selling proposition is its personalized, long-term support model, empowering families to become self-sufficient. The target audience includes underprivileged families in rural India and donors worldwide seeking impactful poverty alleviation initiatives[1][3][5].