SaveLend Group AB operates as a fintech company offering a savings platform for investing in credits like SME, real estate, and consumer loans. It also provides a billing platform called Billecta for accounts receivable and financing solutions. The company targets savers and businesses seeking yield through alternative investments. SaveLend's unique selling proposition is its ability to offer diversified investment opportunities in fixed income assets, providing a platform for both individuals and companies to invest in peer-to-peer loans and earn returns. This approach allows for more accessible and flexible financial services compared to traditional banking options.