Save-On-Foods is a Western Canadian supermarket chain owned by the Pattison Food Group. They offer a wide range of products, including private labels like Western Family, and services such as pharmacies, nutrition tours, and health clinics. Their target audience is families and individuals seeking value and convenience. The unique selling proposition (USP) is their commitment to providing "a little extra" value to customers, a legacy from their origins as Overwaitea Foods, known for selling more product for the same price. They also support local communities through significant charitable donations[1][3][5].