SBI Card is a leading credit card issuer in India, offering a wide range of payment services. It provides credit cards for individual and corporate customers, including premium, travel, shopping, and co-branded cards. Services include multiple payment modes, real-time alerts, and a mobile app for account management. The target audience includes diverse consumer segments and businesses. The unique selling proposition is its extensive product portfolio and customer-centric approach, simplifying financial transactions with innovative products and services, making it a trusted brand in India's financial sector[1][2][3].