SBI Life Insurance Co. Ltd. is a leading Indian life insurer offering a wide range of products including term insurance, savings, pension, child, and health plans. Their services cater to individuals and groups, providing financial security and peace of mind. The target audience includes families and individuals seeking life insurance solutions. The unique selling proposition (USP) is its extensive distribution network, leveraging State Bank of India's branches, and a high claim settlement ratio of 99.02%, ensuring reliable and efficient claims processing[1][2][3]. This combination enhances customer trust and accessibility across India.