The Scaling Up Nutrition (SUN) Movement is a country-driven initiative aimed at eliminating malnutrition by 2030. It unites governments, civil society, businesses, and UN agencies to improve nutrition globally. SUN offers strategic support through its networks, focusing on policy advocacy, capacity building, and multi-stakeholder engagement. The target audience includes governments, civil society, and businesses in 66 member countries. The unique selling proposition is its collaborative approach, leveraging diverse stakeholders to achieve nutrition goals through systemic change and equitable access to nutrition. This collective action ensures a comprehensive approach to addressing malnutrition worldwide.