The Singapore Chinese Chamber of Commerce & Industry (SCCCI) is a business organization established in 1906 to promote the interests of the Chinese business community in Singapore. It offers services such as networking opportunities, business advisory through SME Centre@SCCCI, and cultural activities. SCCCI's target audience includes SMEs, large corporations, and trade associations. Its unique selling proposition is providing an influential global Chinese business network for commerce, culture, and education, while representing local business interests effectively. SCCCI is renowned for its role in fostering economic prosperity and cultural preservation in Singapore[1][2][3].