Schmitz Cargobull AG is a leading European trailer manufacturer, founded in 1892. They specialize in producing heavy-duty trailers for various applications, including refrigerated cargo, tankers, and platform trailers. Their services include trailer telematics and parts supply. The target audience is primarily logistics and transportation companies. The unique selling proposition (USP) is their innovative technologies, such as the FERROPLAST insulation panels and TrailerConnect telematics system, which enhance efficiency and reliability in freight transport. Their brand emphasizes strength and collaboration, symbolized by the blue elephant logo[1][3][4].